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  • Chevrolet to part ways with longtime ad agency Campbell-Ewald
  • Chevrolet to part ways with longtime ad agency Campbell-Ewald
  • Chevrolet to part ways with longtime ad agency Campbell-Ewald
  • Chevrolet to part ways with longtime ad agency Campbell-Ewald

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  1. #1
    Site Administrator Rob's Avatar
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    Default Chevrolet to part ways with longtime ad agency Campbell-Ewald

    Chevrolet to part ways with longtime ad agency Campbell-Ewald

    Bill Shea
    Automotive News

    DETROIT
    -- General Motors Co. said today it plans to move its remaining Chevrolet advertising work away from Campbell-Ewald to a rival -- ending a relationship dating back to 1919.

    “We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the many campaigns such as See the USA in your Chevrolet, The Heartbeat of America, Like a Rock and American Revolution,” Jim Campbell, U.S. vice president for Chevy marketing, said in a statement.

    “Over the coming months we will transition the business to Publicis Worldwide, which has recently been handling our car and crossover brands.”
    Campbell-Ewald will retain some non-Chevrolet GM work, said Klaus-Peter Martin of Chevy communications. He declined to say what the work is, and could not provide any other details on the agency shift.




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  2. #2
    Gone but not forgotten Remo's Avatar
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    Default Reminds Me

    Makes me think of the terrific ad they did with the nine year old kid dreaming about driving a Corvette.
    Remo

    2001 Quicksilver Lingenfelter Vert. 6 Spd, PFADT Coilovers & Sways, Kooks
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  3. #3
    Moderator catbert's Avatar
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    Default

    What few ads they've had lately have been forgetable.

  4. #4
    Mike G
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    Default Good Chevy Ads

    Let's make the ads easy for them: The all new 430 hp LS3 RWD Impala and 450 hp LS3 RWD Monte Carlo - "Like A Missile"

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