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View Full Version : General Motors FilesTrademark for “ZR1” – New High Performance Corvette Coming?



Rob
05-23-16, 09:32 PM
Last week Car and Driver magazine shed some new light on the much-rumored mid-engine Corvette that is supposedly in development at an Area 51-like hangar within GM’s Milford proving grounds. We posted a couple hypotheses about what GM could be developing (http://www.corvetteactioncenter.com/car-and-driver-sheds-more-light-on-the-mid-engine-corvette-to-come/).

One belief is that the C7 Corvette generation will go out with a bang by releasing a high performance model called the “ZR1”. The other belief is that the mid-engine Corvette currently under development could either be called the “ZR1”, or the “Zora” in honor of the Corvette’s first Chief Engineer, Zora Arkus-Duntov.

The same day we posted our hypotheses here on the Corvette Action Center, GM filed the “ZR1” trademark with the United States Patent and Trademark Office.
<figure id="attachment_53173" style="width: 760px" class="wp-caption aligncenter active">http://i1.wp.com/www.corvetteactioncenter.com/wp-content/uploads/2016/05/General-Motors-ZR1-Trademark-Application-USPTO.jpg?zoom=1.5&resize=800%2C371<figcaption class="wp-caption-text">ZR1 Trademark filed by GM</figcaption></figure> GM’s May 16th, 2016 application is assigned serial number 87038207 and specifies that the mark will be used for “Motor land vehicles, namely, automobiles”.
Just because GM trademarks a name, doesn’t necessarily mean they’ll come out with a product using that name. However, given all the rumors floating around about a high performance Corvette coming called the “ZR1” and the fact that the name ZR1 and ZR-1 has been used a few times before, we can only surmise that the rumors may be gaining some truth!

Mac
05-24-16, 12:30 AM
I'm more shocked that they haven't trademarked ZR1 before now than that they finally did so... :chuckle

Mac

Tom Bryant
05-24-16, 12:21 PM
I'm more shocked that they haven't trademarked ZR1 before now than that they finally did so... :chuckle

Mac

That's the first thing that went through my mind too.

Tom

67vet
05-31-16, 11:58 PM
Did someone at Corporate finally decide to see if the ZR1 was trademarked?
Maybe they should check to see if GM is trademarked. :w

Roger

vetteandgolf
06-18-16, 11:52 PM
Corvette lost me when the price went over 100k bought an old one, will buy a Mercedes-Benz, jaguar, or other none american car. All cheep plastic as top gear says.

Rob
06-19-16, 08:12 AM
Corvette lost me when the price went over 100k bought an old one, will buy a Mercedes-Benz, jaguar, or other none american car. All cheep plastic as top gear says.
Have you driven a new one?