Corvette to sport Chevy's gold bow-tie?

[Rob]

The Chevrolet gold bow-tie logo may become more prominently placed on the brand's performance offerings in the coming years, according to General Motors Vice President of Design Ed Welburn. Mr. Welburn spoke about the future of Chevrolet design on the weekly Autoline Detroit TV series. Welburn said there will be increasing design synergy across Chevy models, with a common design theme becoming obvious in the coming years.

When host John McElroy pointed out that the gold bow-tie emblem doesn't appear prominently on the Corvette, Welburn responded by saying this is likely to change. "The gold bowtie will be there," he said. "There is a strong siganture grille that we are developing for all Chevys," Welburn explained. "We will depart a bit in the grille area […] but that bowtie will be there on every Chevy."

Traditionally, GM has refrained from putting the Chevy logo on the Corvette because the brand is typically associated with more economical vehicles. GM may now wish to associate the Corvette more closely with Chevy in an effort to improve consumer perception of the brand.

Source: http://www.leftlanenews.com/2006/09/...-gold-bow-tie/

[Chrisr]

Thanks for the poll, Rob. I have a feeling I know what the out come will be, but it'll be fun to watch.

[Mr. Lucky]

Traditionally, GM has refrained from putting the Chevy logo on the Corvette because the brand is typically associated with more economical vehicles. GM may now wish to associate the Corvette more closely with Chevy in an effort to improve consumer perception of the brand.

I think that approach will backfire on GM. Many people (myself included) feel that the current chevy lineup is "odd" looking. If it weren't for the Corvette, I wouldn't even consider a Chevrolet. Instead of raising the esteem of the line as a whole, I think it will have the opposite effect...to lower the percieved value and quality of the Corvette.

The bow tie has been part of the Corvette crossed flags emblem since 1953. Why fix what isn't broken?

[WhiteKnight]

This prominent bowtie thing is catching on....

[Remo]

Corvette to sport Chevy's gold bow-tie?

Dear Mr. Welburn,

Please stay in touch with this poll. It might help you better understand your target audience. On the other hand...it's your career.

Remo

[PeterG]

Instead of raising the esteem of the line as a whole, it will have the opposite effect. It will definitelly lower the perceived value and quality of the Corvette.

Absolutely true. ...And it looks silly, goofy, and worse.

[6 Shooter]

It's already there, isn't it?

http://gm.wieck.com/forms/gm/previewpage?012852


http://gm.wieck.com/forms/gm/previewpage?004401

http://gm.wieck.com/forms/gm/previewpage?007671

[Dirtfarmer]

Photoshop version of the Bowtie Corvette. HERE

[Brett]

Photoshop version of the Bowtie Corvette. HERE

[82ColEd]

What will they think of next ? The little GM symbol on the new ones, a Chevy logo.. Do buyers not know who makes their Corvette??

It's on every piece of documentation: GM Chevrolet Corvette, it has stickers, labels, heck parts labelled with GM or Chevy.. I give up..

[Guy]

It does nothing for me.



Guy

[vett boy]

Instead of raising the esteem of the line as a whole, it will have the opposite effect. It will definitelly lower the perceived value and quality of the Corvette.

Absolutely true. ...And it looks silly, goofy, and worse.

I couldn't have said it better.With todays stock market report G M has a lot bigger problems to work on.Fire the guy who came up with this one and save $150,000 a year would be a start.

[RodsnRides]

I'm with 6shooter (Dwayne). It IS already there. Anyone into the marque knows the Corvette is a Chevrolet product. I am a fan of the bowtie, but it need not be any more prominent on the Corvette than it already is.

That photoshop version is hideous.

PLEASE don't do that to this wonderful car.

Rick

[rwpeders]

Instead of raising the esteem of the line as a whole, it will have the opposite effect. It will definitelly lower the perceived value and quality of the Corvette.

Absolutely true. ...And it looks silly, goofy, and worse.

==========================
One thing is sure, it will open a new aftermarket for grills without the bow tie.

[Yoda]

my .02

If GM Insisssssts on using the bowtie, just add it to the UGLY, Hideous Chrysler looking tag of Excellence they've started putting on the side by the rear wheels

Bud