Chrysler seems to have a problem with the Dodge brand. A couple of years ago, the truck division was renamed "Ram". Now they want to remove Viper?
Sounds like Fiat may be preparing to sell off parts of the Chrysler business as stand-alone entities. Hope not, Mercedes contributed the marvelous and affordable Chrysler 300s, and I'm eager to see the upcoming Alfa Romeo-based Dodge Dart. Real European feel and handling!
The Chevrolet brand is not diluted, it is STRONG because it covers everything from entry-level Aveos to middle-class Malibus, fabulous future-engineered Volts, Silverados, SUVs and work trucks up to many tons capacity. Corvette is the one world-class sports car available through dealers serving ALL automobile and truck needs, one-stop shopping and service providing a uniquely democratic and American level playing field for consumers.
I would like to see a sub-$150,000 mid-engine super Corvette variant to take on Ferrari, Lamborghini and Bugatti. Call it Corvette SS like the 1957 racer prototype. Now THAT one might need to be marketed only through selected Chevy dealers!