The difference is, that MAX recirculates the air in the car, while normal pulls it in from the outside and then cools it.
There is no difference in blower speed. However, in most cars MAX a/c sounds like the fan is kicking into higher gear only because the flapper door in the cowl is closing and giving you internal recirculation.
This will usually yield colder air as it keeps on cooling the air it already cooled. However, in a hot car on a hot summer day, putting it on max right away can actually take a little longer to cool the car down unless you open the windows and purge the sealed up hot air from the car.
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