6 Shooter
09-26-06, 05:45 AM
Tuesday, September 26, 2006
http://vh10924.moc.gbahn.net/apps/pbcsi.dll/bilde?Site=C3&Date=20060926&Category=AUTO01&ArtNo=609260368&Ref=V2&Profile=1148Q=100&MaxW=500
GM
At the heart of the TV ads is John Mellencamp's new song "Our Country," an emotionally charged anthem
that extols the American spirit during difficult times.
GM, which is launching patriotic ad campaign this weekend, expects new truck to be key to turnaround.
Bill Vlasic / The Detroit News
DETROIT -- General Motors Corp. will launch its new Chevrolet Silverado pickup truck with a heavy dose of patriotism and a new song from heartland rocker John Mellencamp.
The marketing blitz for the 2007-model Silverado kicks off this weekend with television ads that link "our country" with "our truck" -- an indirect comparison to the upcoming pickup from Japanese rival Toyota Motor Corp.
GM marketers said Monday that the ad campaign taps into research that shows American truck buyers connect to patriotic themes at a time when U.S. automakers are losing overall market share to foreign manufacturers.
More... (http://www.detnews.com/apps/pbcs.dll/article?AID=/20060926/AUTO01/609260368/1148)
http://vh10924.moc.gbahn.net/apps/pbcsi.dll/bilde?Site=C3&Date=20060926&Category=AUTO01&ArtNo=609260368&Ref=V2&Profile=1148Q=100&MaxW=500
GM
At the heart of the TV ads is John Mellencamp's new song "Our Country," an emotionally charged anthem
that extols the American spirit during difficult times.
GM, which is launching patriotic ad campaign this weekend, expects new truck to be key to turnaround.
Bill Vlasic / The Detroit News
DETROIT -- General Motors Corp. will launch its new Chevrolet Silverado pickup truck with a heavy dose of patriotism and a new song from heartland rocker John Mellencamp.
The marketing blitz for the 2007-model Silverado kicks off this weekend with television ads that link "our country" with "our truck" -- an indirect comparison to the upcoming pickup from Japanese rival Toyota Motor Corp.
GM marketers said Monday that the ad campaign taps into research that shows American truck buyers connect to patriotic themes at a time when U.S. automakers are losing overall market share to foreign manufacturers.
More... (http://www.detnews.com/apps/pbcs.dll/article?AID=/20060926/AUTO01/609260368/1148)